Survey Results: Rental Rates

Party: 27% (9 responses)

Equipment: 42% (14 responses)

Both: 30% (10 responses)

Once a year: 42% (14 responses)

When new equipment is purchased: 33% (11 responses)

When the competition changes rates: 33% (11 responses)

When customers request a change: 9% (3 responses)

Other (please specify): 39% (13 responses) 

1. Very rarely.

2. We review our rates quarterly.

3. About every two years, unless costs dictate sooner. 

4. Quarterly.

5. When my Dad lets me!! 

6. With wage increases.

7. When the ass***** in Sacramento raise the minimum wage!

8. Market conditions and competitors dictate rate changes.

9. When I feel I can without losing customers.

10. Three or four times a year.

11. All categories are thoroughly reviewed annually; however, that doesn’t always lead to rate increases.

12. Whenever I feel a need to change them.

13. We tend to update several categories at a time vs. raising everything by a set percentage.

Yes: 64% (21 responses)

No: 36% (12 responses)

Additional comments:

1. We also charge refundable cleaning fee. 

2. Damage waiver is optional.

3. We call it Equipment Protection Plan (EPP).M

4. Most of upper management is afraid to pull the trigger on this one..

5. EPP is optional.

6. Only on truck rentals.

Yes: 91% (30 responses)

No: 0

Additional comments 9% (3 responses):

1. Week rental negotiable; Month rental waived.

2. The delivery fee is based on distance traveled. $25 is the minimum fee.

3. Yes we charge; however, our goal is to break even on delivery charges.

1. We just raised our rates yesterday (6/7/16): 5% on 90% of our inventory. Our payroll is up 40% over 2 years ago.

2. Looking forward to seeing the results of this survey!

3. My laundry costs increased 20% in March. That was the start of changing some prices. More to come.