John Deere Launches "Unlock" Website to Preview New Equipment

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Website features augmented reality, webisodes and other tools to showcase 2011 ag products.

According to David Pauli, John Deere advertising manager for the large ag equipment, the website is intended to help generate excitement for the new products in a way that gives viewers a highly informative experience. "We wanted to create a continually fresh, novel platform that is entertaining and gives growers unique insight into our new equipment over several months leading up to the launch. Every week they’ll get a chance to see something new and different about the products."

The Unlock website will host information on the new John Deere 7R Series Tractors, combines, and other equipment that will be introduced later this summer.

For an early inside look at this new equipment, visit www.JohnDeere.com/unlock.

Deere & Company is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land — those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at www.JohnDeere.com.