Kubota Tractor Corporation Named "Dealer’s Choice" in 2013 NAEDA Survey

Print this Article | Send to Colleague

Kubota Tractor Corporation has received the No. 1 rating and "Dealer’s Choice Award" among Major Tractor Manufacturers, according to the North American Equipment Dealers Association (NAEDA) 2013 Dealer-Manufacturer Relations Survey. Nearly 1,000 equipment dealers participated in this year’s survey, rating the manufacturer lines they carry on 12 categories. Kubota rated No. 1 among major tractor manufacturers in overall satisfaction, product quality, product technical support, parts quality, return privileges, warranty procedures, warranty payments, and manufacturer response to dealer needs/concerns. In all 12 categories, Kubota scored above the average rating for all manufacturers.

"We’re honored to receive the ‘Dealer’s Choice Award’ recognition from NAEDA and from Kubota dealers across the country," said Greg Embury, sr. vice president of marketing and dealer development for Kubota Tractor Corporation. "Awards such as these fall directly in line with the company’s top priorities, and we look forward to working alongside our loyal and valued dealers to grow our business and respond to the strong customer demand for Kubota tractors."

The NAEDA Dealer-Manufacturer Relations Survey was conducted via an email survey of NAEDA-member dealers in the United States and Canada. The major tractor manufacturer category included Kubota, AGCO, Case IH, Case Industrial, John Deere and New Holland. Scoring 69.15 out of 84 points, Kubota took home top honors for "Dealer’s Choice" among major tractor manufacturers in this category. A formal presentation of the award by NAEDA representatives to Kubota Tractor Corporation management and staff was held at the manufacturer’s corporate office in Torrance, Calif. on Wednesday, April 17.

"NAEDA congratulates Kubota on its achievements and compliments the company for placing a high importance on the dealer-manufacturer relationship," said Joe Dykes, director of member services for NAEDA, and coordinator of this year’s survey. "While 2013 marks the first year for the ‘Dealer’s Choice’ awards, Kubota has scored consistently well from dealer ratings in past NAEDA Dealer Manufacturer Relations surveys." In 2012, Kubota took top honors in the survey, ranking number one in ten of 12 categories among major tractor manufacturers. 

Kubota Tractor Corporation, Torrance, Calif., is the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors of up to 135 NET hp / 118 PTO hp, performance-matched implements, compact and utility-class construction equipment, consumer lawn and garden equipment, commercial turf products and utility vehicles. For product literature or dealer locations, contact Kubota Tractor Corporation, 3401 Del Amo Blvd., Torrance, CA 90503, (888) 4-KUBOTA [(888) 458-2682], Ext. 900, or visit www.kubota.com.