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True Value Rental Names Toro Lawn & Garden Supplier of the Year for 2011

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True Value Company's rental team named The Toro Company its 2011 Lawn and Garden Supplier of the Year. This award reinforces Toro's commitment to excellent customer service and developing better ways to serve and support True Value's rental operators.

Dave Feuerhelm, True Value's merchandise manager for rental, highlighted Toro's strong sales growth, product quality, in-store merchandising, store support and new product introductions as the reasons why True Value selected Toro for this award. Eric Lane, True Value's vice president, Specialty Businesses, joined Feuerhelm on stage, to present the award to Toro.

"Every supplier - small and large - is critical to our success, and it is important to recognize Toro for demonstrating outstanding contributions, dedication to quality and positive financial impact on our rental business," Lane said. "This award is something our suppliers take very seriously, so it's a tremendous achievement for the winners."

"We sincerely appreciate the honor of being selected as the True Value's supplier of the year and look forward to providing a first-class rental equipment value proposition for True Value and to earn that opportunity every day," said Ted Viars, Toro's senior rental sales manager.

"Having recently come through some of the most difficult economic times in our industry's history," Viars said, "it has been tremendously important to have such a valuable partnership with True Value, a forward-looking organization whose members continue to manage in the face of enormous challenges and provide an ongoing opportunity to grow the rental industry."

About True Value Company
True Value is one of the world's largest retailer-owned hardware cooperatives with sales of $1.8 billion in 2010. The co-op's Grand Rental Station and Taylor Rental Centers are full line general rental stores offering tools, party and event supplies and equipment, and contractor equipment to the homeowner and/or professional contractor. The co-op's Just Ask Rental members are rental locations within the True Value Hardware Stores. In total, the Rental team at True Value provides support and resources to more than 900 rental locations nationwide. Additional information on True Value Company and its retail identities is available at
www.truevaluecompany.com.

About The Toro Company
The Toro Company (NYSE: TTC) is a leading worldwide provider of turf and landscape maintenance equipment, and precision irrigation systems. With sales of nearly $1.9 billion in fiscal 2011, Toro's global presence extends to more than 90 countries through its reputation of world-class service, innovation and turf expertise. Since 1914, the company has built a tradition of excellence around a number of strong brands to help customers care for golf courses, sports fields, public green spaces, commercial and residential properties, and agricultural fields. More information is available at
www.toro.com.

 
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