Deere Dealers to Sell Honda Products in U.S.

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"Honda power equipment has earned a strong reputation for durability, quality and reliability – all which are important attributes to John Deere customers," said David Everitt, president of the Worldwide Agricultural and Turf Division at Deere. "For homeowners, our premium John Deere lawn tractors will continue to lead the way at our dealerships but will be complemented with the strong line of Honda power equipment products."

John Deere dealerships are independently owned and the company said all active dealers will be offered the opportunity to sell the Honda product line during a sign-up period beginning in late 2011. Deere said it may also consider the agreement for Canadian dealers in the future.

According to Scott Conner, vice president, Honda Power Equipment, "This new alliance with John Deere allows Honda Power Equipment to expand its reach by providing products that meet the high quality and reliability standards that John Deere customers have come to expect."

Customers who want to purchase a new Honda power product, or service an existing product, at a John Deere dealership will be able to do so at participating Deere dealers after the dealer is added to the Honda sales network. Deere said the program could take through 2013 to be completely phased in.

Deere & Company is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at www.JohnDeere.com.