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Kubota Sells 1.5 Million Units in United States

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In early July, Kitao and other Kubota management staff celebrated with Kubota customer Jeremy Nafziger, Marietta, Pa., at his B.N. Excavating, Inc., business location to mark the 1.5-millionth-unit sold. Nafziger purchased a Kubota M series ag/utility tractor for his agricultural, commercial and residential excavating business from his local Kubota Dealer, Messick Farm Equipment, Elizabethtown, Pa.

"I’ll be using my new Kubota tractor for mostly mowing and snow removal," explains Nafziger. "I have owned other Kubota tractors and I appreciate the service I get from my dealer. Messicks had recommended this particular tractor to me and I had worked out the details, just the previous week, to buy the tractor – I was surprised and happy to find out we would be honored with a visit from Kubota Tractor Corporation’s President."

During the visit Kubota recognized the customer and presented Messick Farm Equipment with Kubota’s prestigious President’s Kaizen Award, recognizing the dealership as one of Kubota Tractor Corporation’s top dealers for 2010.

"Kubota takes great pride in designing, manufacturing and marketing quality Kubota products that our customers love to operate. We believe Kubota’s reputation for offering versatile, dependable, efficient products at a great value, has earned the loyalty of customers across the country just like Jeremy Nafziger," adds Greg Embury, Vice President, Kubota Sales and Marketing.

Kubota Tractor Corporation began marketing in the U.S. in 1972, with an initial introduction of a 12-horsepower, compact tractor.  In 1974, Kubota brought its trademark orange compact tractors to the forefront of the U.S. market by adding a 4-wheel drive compact tractor.  Although 4-wheel-drive was common in larger American tractors, at that time it was unheard of for the compact sector, and the Kubota compact became a standard for the industry. 

Today, Kubota is the industry leader in the under 40-horsepower tractor segment.  With the 2004 introduction of the RTV900 – Kubota’s first utility vehicle – and the recent introduction of the M135X agricultural/utility tractor, Kubota Corporation has greatly expanded its product offerings in recent years.  In fact, in 2010 Kubota joined the compact track loader market, introducing 75- and 90-hp models of the Kubota SVL75/90. Kubota also holds the number one market share in world-wide excavator sales in the 0- to 6-ton weight class, according to estimates provided by Off-Highway Research, the London-based management consultancy.

Kubota Tractor Corporation, Torrance, Calif., is the U.S. marketer and distributor of Kubota-branded equipment, including a complete line of tractors up to 118 PTO hp, performance-matched implements, compact and utility-class construction equipment, consumer lawn and garden equipment, commercial turf products and utility vehicles. For product literature or dealer locations, contact Kubota Tractor Corporation at 3401 Del Amo Blvd., Torrance, CA 90503, (888) 4-KUBOTA [(888) 458-2682], Ext. 900, or visit


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