Snorkel Applies the Personal Touch at ARA 2011

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David Smith, President of Snorkel North America, said: "We believe that low level access will undergo major growth in North America, as more and more people swap podiums and stepladders for lightweight, compact aerial lifts.

"And when it comes to smaller, lighter, more agile machines for working at lower heights, Snorkel now has the best product portfolio in the industry."

Lightweight, compact lifts are a perfect fit with the 'Mom & Pop' rental store ethos; relatively low-cost lifts that deliver an excellent return on investment.

"Snorkel believes in providing the same level of support and service to a customer who buys one lift a year, as a customer who buys one thousand," said David Smith. "The Rental Show is a great opportunity for us to engage with these smaller, family-owned rental companies and further demonstrate our commitment to this sector."

Furthermore, Snorkel's partnership with Pop-Up is breaking new ground in North America. Pop-Up's award-winning range of push-around scissor lifts is now in wide use with global contractors working in the UK, with close to 6,000 units in the field. The majority of Pop-Ups are sold to rental companies, some of whom reported a return on investment in the first year of ownership. The benefits of using push-around mast lifts are already understood; the Pop-Up range brings the same safety and productivity benefits to lower level access.

Visitors can expect to see a different side to Snorkel at The Rental Show — no big booms or rough terrain equipment on the booth, just a wide selection of quiet, clean, battery-powered machines for low level access. All these machines have Snorkel's key engineering principles at their core, ensuring low total ownership costs — robust, 'rental-tough' design; simple to use; simple and low cost to maintain:

Pop-Up PUSH Series push-around scissor lifts
New to the US market, the Pop-Up PUSH series deliver the safety and productivity benefits of push-around lifts into the low-level access sector for the first time, with platform heights of 6ft., 8ft. and 10ft. The lightweight PUSH series was developed through feedback from major contractors, to ensure it can withstand tough job sites. More than 6,000 Pop-Up lifts have now been sold worldwide.

Snorkel TM12 self-propelled mast lift
The original mast lift, the TM12 fits through a standard internal door and is light enough to travel in a passenger elevator. With a platform height of 12ft., it has an extremely rigid mast for platform stability. Proven over more than a decade, the TM12 is popular with rental companies and contractors for its versatility, all-steel chassis and "rental-tough" design.

Snorkel XT24SD towable scissor lift
A unique, 24ft towable scissor lift with friction drive assist — tow it to the customer's premises, then drive it into position from the platform, like a standard self-propelled machine.

Snorkel A38E electric articulated boom lift
Unique to the U.S. market, the Snorkel A38E is 100 percent battery-powered, meaning it is zero emission at the point of use. This quiet and clean boom lift has superb battery life and class-leading maneuverability.

Snorkel SPM20 self-propelled mast lift
Low cost, compact mast lift with 20 ft. platform height. Skid steer, simple controls and weighs less than 1,900lbs. Enhanced design for 2011 includes a sequencing wire rope system for smoother elevation and descent.

Snorkel PAM series push-around mast lifts
Low cost, entry-level push-around mast lifts with 21ft. and 26ft. platform height. Quick and easy to set up, PAM series lifts fit through a standard doorway and have an easy-tilt device for loading on pick-up trucks. New design features for 2011 include improved outrigger interlocks to prevent misuse and better mast stability.

Snorkel UL series push-around mast lifts (UL25, UL32, UL40)
With platform heights of 25ft., 32ft. and 40ft., the unique mast design of the UL series delivers superb platform stability. Lightweight for working on floors with sensitive load bearings, the UL series are easy to push around, simple to set up and fit through a standard doorway. All UL lifts have an easy-tilt device for loading on pick-up trucks.